Looking for ways to promote your brand on Pinterest? You’ve come to the right place! It’s a great platform for marketing because content lives longer on Pinterest than it does on any other platform. In fact, it’s more of a search engine than a social media platform. Here are some effective ways to use Pinterest for marketing:
Create boards that showcase your brand.
Start by creating a Pinterest board that represents your brand. Choose images that are visually appealing and capture the essence of your brand. Be sure to include a description that accurately reflects what your brand is all about.
Share high-quality images – Pinterest is all about images, so it’s important to share high-quality photos that will capture the attention of your audience. If you’re promoting a product, make sure to include multiple images that show it from different angles.
Use keywords.
Just like with any other type of online marketing, using the right keywords is important for getting your content discovered. Include relevant keywords in your pins, boards, and descriptions to increase your visibility in search results.
Collaborate with influencers.
Partnering with influencers who have a large following on Pinterest can help you reach a wider audience. Consider reaching out to influencers in your industry and offering them incentives to promote your products or services. Even micro-influencers can be helpful too so don’t count someone out because their following isn’t huge.
Use Rich Pins.
Rich Pins allow you to include additional information about your products or services, such as pricing and availability. This can make it easier for potential customers to make a purchase or learn more about what you offer.
Promote your Pinterest profile elsewhere.
Be sure to promote your Pinterest profile on your website and other social media channels. This can help you attract more followers and increase engagement on your Pinterest boards. People won’t know it’s there unless you tell them!
Analyze and track your results.
Like with any other marketing strategy, it’s important to track your results on Pinterest. Use analytics tools to see which boards and pins are getting the most engagement, and adjust your strategy accordingly. I do this on the first of each month for myself and clients. It’s hard to know what’s working if you never look!
By applying these quick tips, you’ll be off to the races and killing it on Pinterest in no time! Want someone to manage your Pinterest strategy? Let’s chat!