If anyone knows that social media can be stressful, it’s me. There are so many factors to consider when you’re managing so many social media accounts for businesses other than your own? It takes a lot out of you. Here are my best tips for managing the high-maintenance world of social media.
Outsource it
There is a reason this is my full-time gig, because you don’t want to manage social media and I do. It’s that simple. There are huge perks to outsourcing social media, but perhaps the biggest perk is that it’s an inexpensive way to hire an expert. Not only will you save yourself huge amounts of time, but you save stress when you hire someone who knows what they are doing instead of you choosing to throw spaghetti at the wall and hope it sticks.
Set aside designated time for social
You will work most efficiently if you set aside time specifically designated for social media. Create it, plan it, schedule it, and walk away. Stick to a process. Don’t have a process? I share my process in my training workshops.
Use a scheduling tool
There are plenty of tools out there at varying price ranges. Some include PLANN, Sprout Social, Later, Hootsuite, Buffer, etc. I have my favorites, but you should check them out for yourself and pick the one that is right for YOU and your process. There is so much freedom in the “set it and forget it” method here. Do it.