Lindsay

How to Repurpose Content Across Facebook, Instagram, Pinterest, and LinkedIn

Social Media / Lindsay

In the digital age, content creation is a cornerstone of effective marketing strategies. However, creating unique content for every platform can be time-consuming and so people don’t do it. That’s where the power of repurposing content comes in. By repurposing your content across platforms like Facebook, Instagram, Pinterest, and LinkedIn, you can maximize your reach […]

How to Repurpose Content Across Facebook, Instagram, Pinterest, and LinkedIn Read More »

7 Secrets to Making the Most out of Pinterest

Social Media / Lindsay

Looking for ways to promote your brand on Pinterest? You’ve come to the right place! It’s a great platform for marketing because content lives longer on Pinterest than it does on any other platform. In fact, it’s more of a search engine than a social media platform. Here are some effective ways to use Pinterest

7 Secrets to Making the Most out of Pinterest Read More »

(Replay) How to turn that “what if” idea into the business of your dreams – webinar with Chalene Johnson

Social Media / Lindsay

Did you miss the live webinar I hosted with Chalene Johnson on Tuesday, April 19, 2022? It’s your lucky day! Watch the replay below and click here to learn more about Marketing Impact Academy.

(Replay) How to turn that “what if” idea into the business of your dreams – webinar with Chalene Johnson Read More »

Instagram updates you may have missed (March 2022)

Social Media / Lindsay

Unless you keep a sharp on on the Instagram Creator’s page (@Creators), it’s hard to keep up with all the updates that roll out from month to month. Here’s a quick round-up of exciting updates you should know about. The Chronological Feed is Back! I’m starting with my favorite update so far. Back in the

Instagram updates you may have missed (March 2022) Read More »

simplify-your-product-promotions-and-stop-confusing-your-followers

Simplify Your Product Promotions and Stop Confusing Your Followers

Social Media / Lindsay

Have you ever been to a restaurant with a huge menu and overwhelmed with all of the choices? That same feeling can happen on social media. You might not notice it as the restaurant-owner, but your customer does. In this analogy, your social media page is the restaurant. Your posts are the food, and your

Simplify Your Product Promotions and Stop Confusing Your Followers Read More »

The Pros and Cons of Running a Black Friday Sale

Business Tips / Lindsay

Black Friday is the most popular shopping holiday of the year. That also makes it the most competitive holiday of the year. It seems like stores launch their sales earlier and earlier. I even saw a commercial for “Black November Sale.” So what does this mean for your business? Should you jump into the game

The Pros and Cons of Running a Black Friday Sale Read More »

Key elements to build trust on a business page

Social Media / Lindsay

In the world we live in, it’s essential to have some sort of an online presence whether that’s a website, social media, or ideally, both. If someone is curious to learn about a business, it’s a way for them to do their own investigative work. It’s a first impression and strong indicator on if someone

Key elements to build trust on a business page Read More »

How to reconcile a customer’s unmet expectation

Social Media / Lindsay

I was inspired to write this blog after receiving an email from a customer. She shared that one of my products didn’t meet her expectations. No matter how hard you try to to communicate the value of your product, there is always room for improvement. I wasn’t offended by her email at all. I welcome

How to reconcile a customer’s unmet expectation Read More »

10 Small Ways to Save Time on Social Media

Social Media / Lindsay

If you use the screen time feature on your phone, it can be alarming getting your report on Sunday morning and thinking, “How is it possible that I spent 4+ hours per day on this little device?!” While it’s very possible that you spend the majority of your time off of social media (for example,

10 Small Ways to Save Time on Social Media Read More »

Social News You May Have Missed (August 25, 2021)

Social Media / Lindsay

YouTube rolled out a dark mode and added new hashtag usage insights! In short, now your YouTube channel can be a bit easier on the eyes and you can see how many videos use a hashtag. LinkedIn added reviews and ratings for Profiles which have added services listings. This is a great way for your current and previous clients/customers

Social News You May Have Missed (August 25, 2021) Read More »

3 ways to use video content even if you’re afraid of the camera

Social Media / Lindsay

Video has been and likely always will be king on social media. We knew this to be true before but with Instagram officially announcing that it will favor video content, it has caused many users to panic. Video can be intimidating and some people aren’t ready to overcome that fear. There are a few ways

3 ways to use video content even if you’re afraid of the camera Read More »

Quick tip: How to turn rejection into a referral

Business Tips / Lindsay

Rejection is NEVER fun but it’s a normal part of any business. It can be frustrating, disappointing, sometimes even hurtful if we take it personally. (Yep, I’m still working on that too.) What if I told you that there’s a way to soften the blow a bit and turn lemons (rejection) into lemonade (referral)?! 🍋 Here’s what

Quick tip: How to turn rejection into a referral Read More »

pinterest

How to repurpose Instagram and Facebook content for Pinterest (video step-by-step)

Social Media / Lindsay

If the thought of creating more content for yet another platform sounds daunting, you are going to love this tip! I have another blog with an organic Pinterest marketing strategy for anyone who is new to the platform and needs help getting started. For this blog, I assume you already know why Pinterest is a

How to repurpose Instagram and Facebook content for Pinterest (video step-by-step) Read More »

Instagram moving away from photos?

Social Media / Lindsay

With the huge popularity of TikTok, Facebook-owned Instagram has publicly stated that it plans to focus more on video content. According to CNBC’s interview with Adam Mosseri, head of Instagram, “We’re no longer a photo-sharing app or a square photo-sharing app.” Read that full article here. So what does this mean? After receiving numerous messages

Instagram moving away from photos? Read More »

Should you promote a post if Instagram tells you to?

Social Media / Lindsay

Sometimes when a post is performing a bit better than others in your feed, Instagram will prompt you to promote the post. This is the equivalent to boosting a post on Facebook and is a form of paid advertising. If you do it the right way and have your page set up for success, it

Should you promote a post if Instagram tells you to? Read More »

Business must-haves to add to your Prime Day cart

Business Tips / Lindsay

Prime Day is here! It’s a great time to add some tax write-off products to your cart and save money. Here are my suggestions. Brighten up your videos and selfies with a ring light, a must-have if you don’t have great natural lighting. This is a full-sized ring light that is best suited to be

Business must-haves to add to your Prime Day cart Read More »

How network marketers can increase customer retention

Business Tips / Lindsay

It’s one thing to get a customer but it’s another to get that customer to stay and make continuous purchases. Unfortunately many network marketers see a significant retention drop off after that first product purchase. Why? I believe it’s because they are so focused on selling that flagship product and they forget that there’s more

How network marketers can increase customer retention Read More »

Things I wish someone would have told me before I made a website

Business Tips / Lindsay

This post contains affiliate links where I may earn a commission if you choose to purchase through the links at no additional cost to you. This post has been included as an entry into a giveaway/sweepstakes. Creating my website(s) has been one of the biggest learning curves in my business. I never had anyone teach

Things I wish someone would have told me before I made a website Read More »

What you can learn from underperforming Facebook Ads

Social Media / Lindsay

Paid advertising, especially in this IOS14 world, is a tricky thing. There’s a lot of trial and error that has to happen, and while you hope to strike gold right off the bat, it’s not a realistic expectation. If you have an ad that isn’t performing the way you’d hoped, you can still get valuable

What you can learn from underperforming Facebook Ads Read More »

How to make your first Reel TODAY

Social Media / Lindsay

By now you probably know that Instagram Reels are THE best way to grow your reach and following right now. If you didn’t know? Now you do. However, the feedback seems to be the same. Those who aren’t using Reels are simply afraid or lost on how to start. Getting over the fear Honestly? Video

How to make your first Reel TODAY Read More »

Are you pursuing YOUR goal or someone else’s?

Business Tips / Lindsay

When you started your business, you had some sort of ideal in mind. For me, I wanted to work from home. I wanted the flexibility of working when I wanted to. Working 8 hours straight in an office was really hard for my focus and made me less productive. I also wanted to increase my

Are you pursuing YOUR goal or someone else’s? Read More »

Stop Targeting The Wrong People With Hashtags

Social Media / Lindsay

Hashtags are one of the most effective ways of attracting your ideal audience to your page. It tells Instagram where to put your content. As people follow the hashtag’s feed or search by hashtag, they will see your post. There is a right and wrong way to do this. Unfortunately, I see the wrong way

Stop Targeting The Wrong People With Hashtags Read More »

Social Selling Secret: Show Your Face More

Social Media / Lindsay

Did you know that your face will help you make sales? I’m totally serious! If you are posting every day but it’s of “stuff” like your home, food, family, etc. and not YOU, that’s a problem. Showing your face significantly increases trust between you and your followers. Think about it – how many times do

Social Selling Secret: Show Your Face More Read More »

3 Things I Did Not Expect When Starting My Own Business

Business Tips / Lindsay

Sometimes I just stop and think about how crazy it is that I have been a full-time entrepreneur for a year and a half. My personality type is very driven and always focused on the next thing so it takes real effort to stop and actually appreciate how far I’ve come. Things look different in

3 Things I Did Not Expect When Starting My Own Business Read More »

(Network Marketers) This copywriting mistake might be costing you sales

Business Tips / Lindsay

Copywriting can be very intimidating to some people. Maybe you grew up being told that you were a bad writer, didn’t do well in your English classes, and now it makes you just try to avoid writing as much as possible. Trust me, it’s not just you. This is a very common problem and why

(Network Marketers) This copywriting mistake might be costing you sales Read More »

How to see which hashtags worked best

Social Media / Lindsay

I am so excited to share this hack with you today that will allow you to see which of your hashtags worked best on your Instagram posts! Right now if you have a professional account (Creator or Business), you can see how much reach came from hashtags but it lumps it all into one number.

How to see which hashtags worked best Read More »

What’s happening with advertising and IOS14?

Social Media / Lindsay

If you’ve logged into Ads Manager recently, you probably saw some warnings about an upcoming IOS14 change that will heavily limit conversion tracking. While I was going to write an in-depth blog about this topic, what it is, what it means for marketers, and how to prepare, I found a podcast that does an incredible

What’s happening with advertising and IOS14? Read More »

Are you actually ready to go viral? & how I did it

Social Media / Lindsay

I think we all create social media content and secretly hope this is going to be “the one.” The one that takes off, leads to hundreds of new followers, brings in ideal clients, finally gives us the brand awareness we’ve been hoping for. But are you actually prepared if that were to happen? What if

Are you actually ready to go viral? & how I did it Read More »

to do, list, checklist

How to stay productive on the weekend

Business Tips / Lindsay

One of the nice things about working a traditional 9-5 is that *some* companies don’t allow you to work after hours and on the weekend. However, if you know my story, you know my last 9-5 was the exact opposite of that which was a reason I wanted to work for myself. I wanted to

How to stay productive on the weekend Read More »

money, pricing, woman holding money

How transparent should you be about pricing?

Social Media / Lindsay

This is a question I wrestled with a lot when I started my business. A perk of network marketing is that someone else determines the price for you. It’s just your job to sell it at that price. It’s a whole different ball game when you have to come up with pricing and literally put

How transparent should you be about pricing? Read More »

computer, pc, workplace

The secret to blowing up your business…

Social Media / Lindsay

I know that was a clickbait-y headline but I truly believe this is the secret to blowing up your business. The secret? Credibility; proof that you’re the real deal, an expert, not going anywhere, the go-to person in your industry. How do you build credibility, especially if you are new to this whole business thing?

The secret to blowing up your business… Read More »

3 Underrated “Hacks” to Grow Your Followers

Social Media / Lindsay

If you’re expecting me to tell you to pay for followers using some special software, app, “totally legitimate company that uses a real person to grow your account,” etc. No. Just no. Instead, here are 3 methods of gaining new eyes on your account that I don’t hear experts talk about nearly enough. 1. You

3 Underrated “Hacks” to Grow Your Followers Read More »

business, work space, desk

How to choose the right niche

Social Media / Lindsay

Learn about how creating an audience niche will help you stand out in a saturated market.

How to choose the right niche Read More »

What kind of Instagram account should you have?

Social Media / Lindsay

Many of us started using Instagram as an ordinary user. Maybe you didn’t even have a business on your radar when you started, but now you do. What’s the best way to move forward? What kind of account should you have? Should you have multiple accounts? Let me start by saying I don’t think there’s

What kind of Instagram account should you have? Read More »