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How to Repurpose Content Across Facebook, Instagram, Pinterest, and LinkedIn

In the digital age, content creation is a cornerstone of effective marketing strategies. However, creating unique content for every platform can be time-consuming and so people don’t do it. That’s where the power of repurposing content comes in. By repurposing your content across platforms like Facebook, Instagram, Pinterest, and LinkedIn, you can maximize your reach and engagement without having to start from scratch every time. In this blog post, I’ll share strategies for repurposing content effectively across these popular social media platforms.

Understanding Platform Differences

Before diving into repurposing strategies, it’s crucial to understand the unique characteristics and audience preferences of each platform:

Facebook: Known for its diverse user base, Facebook is a hub for both personal connections and business networking. Content on Facebook tends to be more casual and conversational, with a mix of text, images, and videos.
Instagram: As a visually-driven platform, Instagram is ideal for sharing high-quality photos and videos. It thrives on creativity and aesthetics, making it perfect for showcasing products, lifestyle content, and behind-the-scenes glimpses.
Pinterest: Pinterest is a visual discovery platform where users find inspiration and ideas. It’s highly organized around boards and pins, making it ideal for sharing visually appealing graphics, infographics, and tutorials.
LinkedIn: Positioned as a professional networking platform, LinkedIn caters to a more professional audience. Content on LinkedIn often includes industry insights, thought leadership pieces, and career-related updates.

Repurposing Strategies

Now that we understand the uniqueness of each platform, let’s explore how to repurpose content effectively:

Create a Core Piece of Content: Start by creating a comprehensive piece of content, such as a blog post, infographic, or video. This core piece should be informative, engaging, and relevant to your target audience.
Adapt for Each Platform: Tailor the core content to fit the specific format and audience preferences of each platform. For example:
- On Facebook, you might share the blog post with a conversational caption and accompanying images or videos.
- On Instagram, repurpose key points from the blog post into visually appealing carousel posts.
- On Pinterest, create eye-catching pins featuring quotes, statistics, or step-by-step guides from the content.
- On LinkedIn, share excerpts from the blog post along with professional commentary or insights related to your industry.
Optimize Visuals: Visual content performs exceptionally well across all platforms. Ensure your images and videos are optimized for each platform’s dimensions and aesthetics. Use tools like Canva or Adobe Spark to create stunning graphics and videos effortlessly. I prefer Canva.
Engage with Your Audience: Encourage engagement by asking questions, hosting polls, or initiating discussions related to your repurposed content. Respond to comments and messages to foster a sense of community and connection.
Cross-Promote Across Platforms: Leverage the power of cross-promotion by sharing links or teasers to your repurposed content across all your social media channels. This not only increases visibility but also drives traffic back to your website or blog.
Repurpose User-Generated Content: User-generated content (UGC) can be a valuable resource for repurposing. Share customer testimonials, reviews, or user-generated photos/videos across multiple platforms to showcase social proof and authenticity.
Schedule Content Strategically: Use social media management tools like Later, Buffer, Hootsuite, or Sprout Social to schedule your repurposed content at optimal times for each platform. Experiment with different posting times to maximize engagement. I prefer Later over other tools.

Conclusion

Repurposing content across Facebook, Instagram, Pinterest, and LinkedIn is a smart way to maximize your reach and engagement while minimizing the time and effort spent on content creation. By understanding the unique characteristics of each platform and adapting your content accordingly, you can effectively connect with your audience across multiple channels. Remember to stay creative, engage with your audience, and continuously analyze the performance of your repurposed content to refine your strategy over time.

Tasks you should outsource to a virtual assistant

As an entrepreneur, it can be challenging to manage all aspects of your business alone. Believe me, I know. It’s easy to feel overwhelmed and burnt out when you try to do everything yourself, especially if you’re an achiever and want to do it all. One solution to this problem is to outsource some of your tasks to a virtual assistant (VA). A virtual assistant is a remote contractor who can take on various administrative and operational tasks to help you focus on growing your business. Here are some tasks you can and should outsource to a virtual assistant:

Administrative Tasks: Administrative tasks can be time-consuming and often take away from more important tasks. Tasks such as scheduling appointments, managing emails, data entry, and responding to customers can easily be delegated to a VA.
Social Media Management: Social media is a crucial aspect of any business. However, it can also be time-consuming to manage. A VA can help you create content, post on social media platforms, and engage with your audience. That’s what I do!
Content Creation: Content creation is a time-consuming process that requires a lot of effort and expertise. A VA can help you with tasks such as research, writing, and editing content for your blog, social media platforms, and email newsletters.
Bookkeeping and Accounting: Keeping track of your business finances is essential, but it can be overwhelming. A VA can help you manage your finances by keeping track of invoices, expenses, and other financial tasks.
Research: Research is essential for any business. Whether you need to research potential clients, competitors, or market trends, a VA can put in the leg work for you.
Customer Support: Providing excellent customer support is crucial for the success of any business. A VA can help you by responding to customer inquiries, resolving complaints, and providing support.

Outsourcing tasks to a virtual assistant can help you save time, reduce stress, and improve productivity. By delegating tasks to a VA, you can focus on the stuff that is essential for YOU to do. If you’re an entrepreneur looking to grow your business, consider outsourcing some of your tasks to a virtual assistant. It can be a game-changer for your business, mental health, and free time.

7 Secrets to Making the Most out of Pinterest

Looking for ways to promote your brand on Pinterest? You’ve come to the right place! It’s a great platform for marketing because content lives longer on Pinterest than it does on any other platform. In fact, it’s more of a search engine than a social media platform. Here are some effective ways to use Pinterest for marketing:

Create boards that showcase your brand.

Start by creating a Pinterest board that represents your brand. Choose images that are visually appealing and capture the essence of your brand. Be sure to include a description that accurately reflects what your brand is all about.

Share high-quality images – Pinterest is all about images, so it’s important to share high-quality photos that will capture the attention of your audience. If you’re promoting a product, make sure to include multiple images that show it from different angles.

Use keywords.

Just like with any other type of online marketing, using the right keywords is important for getting your content discovered. Include relevant keywords in your pins, boards, and descriptions to increase your visibility in search results.

Collaborate with influencers.

Partnering with influencers who have a large following on Pinterest can help you reach a wider audience. Consider reaching out to influencers in your industry and offering them incentives to promote your products or services. Even micro-influencers can be helpful too so don’t count someone out because their following isn’t huge.

Use Rich Pins.

Rich Pins allow you to include additional information about your products or services, such as pricing and availability. This can make it easier for potential customers to make a purchase or learn more about what you offer.

Promote your Pinterest profile elsewhere.

Be sure to promote your Pinterest profile on your website and other social media channels. This can help you attract more followers and increase engagement on your Pinterest boards. People won’t know it’s there unless you tell them!

Analyze and track your results.

Like with any other marketing strategy, it’s important to track your results on Pinterest. Use analytics tools to see which boards and pins are getting the most engagement, and adjust your strategy accordingly. I do this on the first of each month for myself and clients. It’s hard to know what’s working if you never look!

By applying these quick tips, you’ll be off to the races and killing it on Pinterest in no time! Want someone to manage your Pinterest strategy? Let’s chat!

Using LinkedIn for Business: Getting Started Guide

LinkedIn is a powerful tool for businesses of all sizes to connect with potential customers, partners, and industry experts. Here are a few tips on how to use LinkedIn to benefit your business.

Create a strong company page

Your company page is the hub of your LinkedIn presence and it should be used to showcase your brand, products, and services. Make sure to include a detailed company description, relevant company information such as your website and contact information, and a representative selection of your products or services. Use your cover photo as a mini-introduction into what you offer. Don’t just slap a stock photo on it and call it good.

Optimize your personal profile

Your personal LinkedIn profile is just as important as your company page. Make sure to include a nice headshot, a detailed summary, and information about your professional background and experience. This will help you establish credibility and connect with potential customers, partners, and industry experts. The same cover photo tip above applies here.

Build your network

One of the key benefits of LinkedIn is its ability to connect you with a large and diverse network of professionals. Make sure to connect with people you know and trust, and also seek out new connections in your industry and target market.

Share valuable content – Educational over promotional

LinkedIn is a great platform to share valuable and informative content. This will help establish your brand as a thought leader in your industry, and position your company as a valuable resource to potential customers. When people engage with and share your content, their connections will see it too.

Engage with others

LinkedIn is not just a one-way street, it’s a community. Make sure to engage with others by commenting, liking, and sharing their posts. This will help build relationships and promote your brand without being salesy.

Use LinkedIn’s paid promotion option (optional)

LinkedIn’s paid promotion options allow you to reach a much larger audience than just your network. You can select your target audience based on location, industry, job title and more. Sponsored content, sponsored InMail, and display ads are just a few options for your business. More times than not, LinkedIn advertising is more expensive than Facebook or Instagram ads so set your expectations and budget accordingly.

By following these tips, you can effectively use LinkedIn to benefit your business and connect with potential customers, partners, and industry experts. Remember that LinkedIn is a long-term investment and the results may not be immediate, but with consistent and strategy effort, it can pay off in the long run.

(Replay) How to turn that “what if” idea into the business of your dreams – webinar with Chalene Johnson

Did you miss the live webinar I hosted with Chalene Johnson on Tuesday, April 19, 2022? It’s your lucky day! Watch the replay below and click here to learn more about Marketing Impact Academy.

Instagram updates you may have missed (March 2022)

Unless you keep a sharp on on the Instagram Creator’s page (@Creators), it’s hard to keep up with all the updates that roll out from month to month. Here’s a quick round-up of exciting updates you should know about.

The Chronological Feed is Back!

I’m starting with my favorite update so far. Back in the original days of Instagram, you would see posts in order of when they were published. There wasn’t some fancy algorithm trying to determine which posts you want to see more than others. With a feed like this, you saw everything from the accounts you follow. After many, many requests from users to bring this feed back, Instagram listened and you can choose this chronological feed!

As you can see here, you now have two new Instagram feed display options to choose from to control your main content display: Favorites – This displays the latest posts from accounts that you’ve added to your ‘Favorites’ list. You can add up to 50 accounts as Favorites, helping to prioritize updates from these users. Following – This shows you posts from all the accounts that you follow in the app, like the regular Instagram feed.

New Ability to Add a Moderator to IG Live Streams

Have you ever been hosting an Instagram Live and all of a sudden you’re getting spammed with comments that clearly are not related to your video? Maybe it hasn’t happened to you but you’ve viewed a live video as this happens to someone else. Trying to control those comments while still being on video is almost impossible. With this update, the streamer will be able to assign a moderator who can report comments, remove viewers from a stream, and turn off comments for specific viewers.

Instagram is Giving All Users Ability to Tag Products in Feed Posts

Previously, only “approved creators” could tag products in their feed posts, but now everyone gets this perk! If you’re unfamiliar with what this is, it means you can provide a direct link to products and brands the same way as tagging a friend in a post. Don’t you just love it when Instagram gives everyone the same access to features, not just the popular influencers? I love it.

A New Scheduled Sticker for Stories?

This isn’t official yet, but Instagram is testing another new way to promote upcoming events (also great for product launches!!). This is different from the Countdown Sticker you are used to seeing. This Scheduled Sticker would allow you to share a reminder for your events in your Story, with a direct link to an event listing where users can get more information.

Instagram Hacks You Should Be Aware Of

One of the most common questions I receive is regarding account security on social media. Cyber security has been on my mind a lot and if you are in the Resource Room group on Facebook, you know why.

Hackers are getting more and more creative so it’s important to set up necessary security, stay alert, and exercise caution on all of your accounts.

What’s the difference between a spammer and a hacker?

Spammers are essentially clowns. They want attention and they will annoy you to get it, but they don’t actually steal anything from you. Yes, they might get you to click on a link that can lead to being hacked, but most of the time those links are to drive traffic to their spammy website.

A hacker is a thief. They want to steal and destroy and they do so by getting unauthorized access to an account/computer/system/network.

What can you do today to protect yourself and your customers?

1- Set up two factor authentication on all of your accounts.

2- Check if your emails/passwords have been compromised in a hack at https://haveibeenpwned.com/

3- Set up firewalls on your websites, if you have one.

4- Use strong, unpredictable passwords and change them every so often.

5- Use the “log out of all devices” option on your social media pages every so often to ensure you didn’t accidentally stay logged in somewhere and if someone has access and they shouldn’t, they will also be logged out.

What hacks should you be aware of right now?

There’s a couple new hacks that have come up recently and look so real. While these are examples from Instagram, they could come up on any platform.

You get a message from a friend on your list (that you recently talked with). They’re asking you to screenshot and send them back a link to count as a “vote” they’ll text you. They’re actually already hacked and the hacker is triggering YOUR two factor authentication. So the text you get is YOUR password reset. If you send it to them, you’ve handed them the key.

This is similar to the example above, but just a different tactic to try to get you to click a link that gives access to YOUR account, not theirs (contrary to what they will try to convince you).

At the end of the day, it’s just sad that people spend their time hurting others in this way. Rather than sitting back and thinking it could never happen to you, please take precautions NOW so you aren’t trying to bail yourself out of a bad situation later.

As always, I’m here to help if you have questions and need more support.

Simplify Your Product Promotions and Stop Confusing Your Followers

January 25, 2022

Have you ever been to a restaurant with a huge menu and overwhelmed with all of the choices? That same feeling can happen on social media. You might not notice it as the restaurant-owner, but your customer does. In this analogy, your social media page is the restaurant. Your posts are the food, and your followers are the customers.

What often happens is the seller promotes too many products at once. One day they are talking about their face serum. The next day they talk about their protein powder. The day after that they post about the makeup line. While you might know your products like the back of your hand, for a new viewer, it gets confusing. What is the company again? Are they a skincare brand? Makeup? Fitness supplements?

If we go back to the restaurant analogy, have you ever been to a place that serves different cuisines? Cheesecake Factory is a good example of this. I’d personally prefer a restaurant that does one cuisine really well rather than offering a bunch of them to appeal to a broad audience. Most of the time, the product suffers because of it.

While I understand that for those in network marketing, you can’t decide what your company sells, but you can decide what you promote. So even if the company does sell makeup, skincare, essential oils, and fitness supplements, that doesn’t mean you have to promote all of them. Pick one or two and stick with those. Every time you post, you build brand awareness and product memory. What do you want your followers to remember? Ultimately, what they remember is what they will come back to you for when that product solves their problem.

So what are you supposed to do then? Never talk about some products? Definitely not. This is where having a marketing calendar can be really helpful. Plan out a couple products to talk about each month or even quarterly and then swap out the products from time to time. You can also plan this around product launches. If something new and exciting is coming out, promote complimentary products leading up to it.

Remember that it’s rare for someone to buy something the first time they are introduced to it. So if you aren’t getting a lot of interest on your first post of a product, keep sharing. The magic number used to be that it takes 7-8 “touches” (aka exposure) to a product for someone to buy it.

Want help getting started with a marketing calendar? Grab yours here!

The Pros and Cons of Running a Black Friday Sale

November 16, 2021

Black Friday is the most popular shopping holiday of the year. That also makes it the most competitive holiday of the year. It seems like stores launch their sales earlier and earlier. I even saw a commercial for “Black November Sale.” So what does this mean for your business? Should you jump into the game or sit this one out?

The Pros

Since people are in the shopping mood, you can capitalize on their eagerness to buy by creating a limited time offer. This doesn’t have to be a percentage off. You can also do a gift card with purchase, bonus item, buy one get one free or 50% off, etc.

The need for a Black Friday sale also depends on the type of product you offer. If it’s a giftable item like a homemade good (bath products, jewelry, Christmas decor, etc.) then it’s a no-brainer. Etsy is great for this because having a sale can be the difference maker between someone choosing to buy from you over the listing next to it.

Hosting a sale also give you more control over when a rush of sales come in. If you have to make each individual product, you might want to host an earlier sale to ensure you have enough time to complete the orders. The holidays are busy enough as it is so having control of your schedule is necessary. If you have an automated product, this isn’t as much of a concern unless you expect a surge of customer service requests.

Lastly, the biggest pro is that when done well, you can make Black Friday and Cyber Monday a huge weekend of revenue. That’s always a good thing.

The Cons

In my opinion, the biggest con is that you are entering an extremely competitive time for advertising. Marketing costs go up, cost per click goes up, and your competition is everywhere. Are you ready to go all-in? Are you able to create competitive offers and still be profitable? This isn’t the time to focus on growing your audience as much as it is to market to that existing audience. Hopefully you grow a loyal audience all other times of the year so they are excited to buy when a Black Friday sale pops up.

Another con is that you condition your customers to expect sales from you. This is true for all sales, not just Black Friday. You have to decide if you’re okay with your customers expecting discounts from you. Some companies choose to only do Black Friday sales because it’s expected and no sales other times of the year. The less sales you do year round, the better your Black Friday sale might do. Also be prepared that customers who paid full price for something might be upset when they see a sale.

There’s a considerable amount of risk if you are going to launch a paid advertising campaign because there’s no guarantee that it will work. Try to test early enough so you can launch it on Black Friday with more confidence. When it doubt? Skip the paid ads for this big, pricey holiday and use free marketing like email and social media posts.

The choice is ultimately up to you and what you feel is right for your business. Good luck!

Key elements to build trust on a business page

November 5, 2021

In the world we live in, it’s essential to have some sort of an online presence whether that’s a website, social media, or ideally, both. If someone is curious to learn about a business, it’s a way for them to do their own investigative work. It’s a first impression and strong indicator on if someone will choose to purchase or not. But when it’s all said and done, it comes down to trust. Does your business page build or break trust with the audience?

This idea was brought to my attention recently when I was trying to learn about a new local business. It was a suggested account for me to follow so I went to their page to learn more. I came to the conclusion that it was a fake business/spam page BUT later found out that it actually is a legitimate business that has done a poor job of marketing.

First, let’s dive into the absolute essentials of trust building on a page (in no particular order):

An exact address (physical location business only)
Photos of the business (physical location business only)
Photos/short bios of the owners
All links should work
Active phone number (only if listing a number is necessary)

These are not must-haves but they will definitely help build trust.

Multiple positive reviews
Responding to comments/messaging response time within 48 hours
Photos/short bios of employees (only if they are comfortable with it)
Video content that shows the location
Captions on the profile photo and cover photo (Facebook)

Now let’s go over a few things that will hinder or break trust:

All stock imagery and stock videos
Links that do not go to the intended website
No personal photos
No bio or “about” section
General location (like state, city, or country but no actual address of physical business)
Negative reviews OR multiple positive reviews that look scripted

Facebook business pages are particularly frustrating for business owners right now because the growth is so slow. In my opinion, Facebook has become a “pay to play” platform where unless you’re giving them advertising dollars, your page isn’t going to see the growth and engagement you’re looking for. I’m not suggesting you give up on Facebook though. I just think the strategy needs to be a bit different than years ago.

Cross-post content as much as you can. Whatever content you are producing for other platforms, use that same content on Facebook and don’t spend time creating Facebook-specific content.

Don’t get too discouraged by low reach and engagement. Instead, flip that mindset. Even if only 20 people see your post, there might be a great future customer in that group. Every single view matters.

If you have the budget to get into paid advertising, test it out and learn! It’s the industry standard now and, I predict, will be for years to come.

How to reconcile a customer’s unmet expectation

October 7, 2021

I was inspired to write this blog after receiving an email from a customer. She shared that one of my products didn’t meet her expectations. No matter how hard you try to to communicate the value of your product, there is always room for improvement. I wasn’t offended by her email at all. I welcome feedback and could totally see her perspective which caused me to make adjustments.

Naturally, when you’re a business owner and someone isn’t happy, you want to make it right. That’s one of the perks of having full control over what you offer. Even if you don’t have full control, like in network marketing, you can still go above and beyond to help a customer. If negative feedback is a regular occurrence, it might be time to rethink your product or the way you are marketing it.

Here are some ideas:

Create a product that serves as your go-to “free gift.” I have a product that I sell for $10. If someone offers helpful feedback or a testimonial, I send them a promo code to get it for free. It’s a super simple way to add value to their experience but doesn’t take any more of your time.
Offer the customer something exclusive like a steep discount or early access to a new product.
Consider offering a partial refund, but be careful with this. Your refund policy should be clear and you need to abide by whatever that policy is. However, if there’s a special circumstance (case by case basis), you can offer a partial refund. I rarely do this but it’s still an option.
If you have a physical product and shipping/processing is taking a long time, consider sending a physical card to the recipient. Add a note thanking them for their patience and small gift like a product sample.

Bonus tip: Sometimes it’s good to respond to feedback via a video or voice memo. We live in a world where people are scammed every day. Even if you really are who you say you are, the person on the other side of the screen might not believe it. Assure them that you are there to help and tell them so in a way that they can hear your voice or see your face.

10 Small Ways to Save Time on Social Media

September 14, 2021

If you use the screen time feature on your phone, it can be alarming getting your report on Sunday morning and thinking, “How is it possible that I spent 4+ hours per day on this little device?!” While it’s very possible that you spend the majority of your time off of social media (for example, Facetiming, playing a game, editing photos, etc.) social can creep up on you.

Here are some ways you can cut down on your daily social media screen time.

Use quick replies – If you spend a lot of time responding to messages and often the same types of messages, use Instagram’s quick reply feature or save responses in the notes of your phone to copy and paste. Be sure to proofread to make sure there aren’t names in your responses or some silly mistake.
Use an app or save hashtags to your phone – Most social scheduling apps have this feature. I really like PLANN’s hashtag storage.
Calculate how much time you *should* spend on social per day and then set an app time limit. So if you should spend 60 minutes on Instagram per day, set your app time limit (in settings) to kick you off of the app when you hit your limit. You can always allow 15 minute extensions if needed. The whole point is to be mindful of your time usage.
Use your laptop/computer more. If the task can be done without your phone, use your laptop instead.
Turn off push notifications for all social apps.
Use a scheduling tool for some platforms. If you are reposting content between platforms, using a scheduling tool like Later can save you a ton of time. For example, you can post/schedule to Instagram, Facebook, Twitter, LinkedIn, and Pinterest all at once.
Save good future post photos into one album in your phone so you don’t spend time scrolling through thousands of images to find that one photo.
If you are scrolling in the feed (on any platform), save posts you really like to use as inspiration for future content. This is so helpful when you have writer’s block.
Use pre-made photo filters like in Lightroom mobile or VSCO apps. You can edit a photo with the click of a button.
Last but not least, don’t feel like you need to be on every social platform because you don’t. That’s the ultimate time-saver.

Have any tricks that help you save time on social? Send them to me on Instagram @stressfreesocial.

feeling stuck

About Lindsay

been there. done that.

There is one part of marketing that seems to leave busy business owners and marketing teams stressed out more than anything: social media. Even though it’s one of the most efficient and affordable marketing tactics, it’s always put toward the bottom of the mile-long to-do list. I have a passion for taking the stress and confusion out of social media so that you and your business can succeed.

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I’m Nora

Fueled by equal parts sweet tea and passion, I spend my days capturing the kinds of images that make you stop, smile and ask time to please slow down.

Your story, your love, is beautiful and I can’t wait to capture it in images you will treasure for years to come. I believe in real moments and heartfelt conversations on the front porch. In the kinds of images that remind you of the joy that can be found in the simplest of moments together.

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5 Tips to Grow Your Profits

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