Social Media

How to Repurpose Content Across Facebook, Instagram, Pinterest, and LinkedIn

Social Media / Lindsay

In the digital age, content creation is a cornerstone of effective marketing strategies. However, creating unique content for every platform can be time-consuming and so people don’t do it. That’s where the power of repurposing content comes in. By repurposing your content across platforms like Facebook, Instagram, Pinterest, and LinkedIn, you can maximize your reach […]

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7 Secrets to Making the Most out of Pinterest

Social Media / Lindsay

Looking for ways to promote your brand on Pinterest? You’ve come to the right place! It’s a great platform for marketing because content lives longer on Pinterest than it does on any other platform. In fact, it’s more of a search engine than a social media platform. Here are some effective ways to use Pinterest

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(Replay) How to turn that “what if” idea into the business of your dreams – webinar with Chalene Johnson

Social Media / Lindsay

Did you miss the live webinar I hosted with Chalene Johnson on Tuesday, April 19, 2022? It’s your lucky day! Watch the replay below and click here to learn more about Marketing Impact Academy.

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Instagram updates you may have missed (March 2022)

Social Media / Lindsay

Unless you keep a sharp on on the Instagram Creator’s page (@Creators), it’s hard to keep up with all the updates that roll out from month to month. Here’s a quick round-up of exciting updates you should know about. The Chronological Feed is Back! I’m starting with my favorite update so far. Back in the

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Simplify Your Product Promotions and Stop Confusing Your Followers

Social Media / Lindsay

Have you ever been to a restaurant with a huge menu and overwhelmed with all of the choices? That same feeling can happen on social media. You might not notice it as the restaurant-owner, but your customer does. In this analogy, your social media page is the restaurant. Your posts are the food, and your

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Key elements to build trust on a business page

Social Media / Lindsay

In the world we live in, it’s essential to have some sort of an online presence whether that’s a website, social media, or ideally, both. If someone is curious to learn about a business, it’s a way for them to do their own investigative work. It’s a first impression and strong indicator on if someone

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How to reconcile a customer’s unmet expectation

Social Media / Lindsay

I was inspired to write this blog after receiving an email from a customer. She shared that one of my products didn’t meet her expectations. No matter how hard you try to to communicate the value of your product, there is always room for improvement. I wasn’t offended by her email at all. I welcome

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10 Small Ways to Save Time on Social Media

Social Media / Lindsay

If you use the screen time feature on your phone, it can be alarming getting your report on Sunday morning and thinking, “How is it possible that I spent 4+ hours per day on this little device?!” While it’s very possible that you spend the majority of your time off of social media (for example,

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Social News You May Have Missed (August 25, 2021)

Social Media / Lindsay

YouTube rolled out a dark mode and added new hashtag usage insights! In short, now your YouTube channel can be a bit easier on the eyes and you can see how many videos use a hashtag. LinkedIn added reviews and ratings for Profiles which have added services listings. This is a great way for your current and previous clients/customers

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3 ways to use video content even if you’re afraid of the camera

Social Media / Lindsay

Video has been and likely always will be king on social media. We knew this to be true before but with Instagram officially announcing that it will favor video content, it has caused many users to panic. Video can be intimidating and some people aren’t ready to overcome that fear. There are a few ways

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pinterest

How to repurpose Instagram and Facebook content for Pinterest (video step-by-step)

Social Media / Lindsay

If the thought of creating more content for yet another platform sounds daunting, you are going to love this tip! I have another blog with an organic Pinterest marketing strategy for anyone who is new to the platform and needs help getting started. For this blog, I assume you already know why Pinterest is a

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Instagram moving away from photos?

Social Media / Lindsay

With the huge popularity of TikTok, Facebook-owned Instagram has publicly stated that it plans to focus more on video content. According to CNBC’s interview with Adam Mosseri, head of Instagram, “We’re no longer a photo-sharing app or a square photo-sharing app.” Read that full article here. So what does this mean? After receiving numerous messages

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Should you promote a post if Instagram tells you to?

Social Media / Lindsay

Sometimes when a post is performing a bit better than others in your feed, Instagram will prompt you to promote the post. This is the equivalent to boosting a post on Facebook and is a form of paid advertising. If you do it the right way and have your page set up for success, it

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What you can learn from underperforming Facebook Ads

Social Media / Lindsay

Paid advertising, especially in this IOS14 world, is a tricky thing. There’s a lot of trial and error that has to happen, and while you hope to strike gold right off the bat, it’s not a realistic expectation. If you have an ad that isn’t performing the way you’d hoped, you can still get valuable

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How to make your first Reel TODAY

Social Media / Lindsay

By now you probably know that Instagram Reels are THE best way to grow your reach and following right now. If you didn’t know? Now you do. However, the feedback seems to be the same. Those who aren’t using Reels are simply afraid or lost on how to start. Getting over the fear Honestly? Video

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Stop Targeting The Wrong People With Hashtags

Social Media / Lindsay

Hashtags are one of the most effective ways of attracting your ideal audience to your page. It tells Instagram where to put your content. As people follow the hashtag’s feed or search by hashtag, they will see your post. There is a right and wrong way to do this. Unfortunately, I see the wrong way

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Social Selling Secret: Show Your Face More

Social Media / Lindsay

Did you know that your face will help you make sales? I’m totally serious! If you are posting every day but it’s of “stuff” like your home, food, family, etc. and not YOU, that’s a problem. Showing your face significantly increases trust between you and your followers. Think about it – how many times do

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How to see which hashtags worked best

Social Media / Lindsay

I am so excited to share this hack with you today that will allow you to see which of your hashtags worked best on your Instagram posts! Right now if you have a professional account (Creator or Business), you can see how much reach came from hashtags but it lumps it all into one number.

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What’s happening with advertising and IOS14?

Social Media / Lindsay

If you’ve logged into Ads Manager recently, you probably saw some warnings about an upcoming IOS14 change that will heavily limit conversion tracking. While I was going to write an in-depth blog about this topic, what it is, what it means for marketers, and how to prepare, I found a podcast that does an incredible

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Are you actually ready to go viral? & how I did it

Social Media / Lindsay

I think we all create social media content and secretly hope this is going to be “the one.” The one that takes off, leads to hundreds of new followers, brings in ideal clients, finally gives us the brand awareness we’ve been hoping for. But are you actually prepared if that were to happen? What if

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How transparent should you be about pricing?

Social Media / Lindsay

This is a question I wrestled with a lot when I started my business. A perk of network marketing is that someone else determines the price for you. It’s just your job to sell it at that price. It’s a whole different ball game when you have to come up with pricing and literally put

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The secret to blowing up your business…

Social Media / Lindsay

I know that was a clickbait-y headline but I truly believe this is the secret to blowing up your business. The secret? Credibility; proof that you’re the real deal, an expert, not going anywhere, the go-to person in your industry. How do you build credibility, especially if you are new to this whole business thing?

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3 Underrated “Hacks” to Grow Your Followers

Social Media / Lindsay

If you’re expecting me to tell you to pay for followers using some special software, app, “totally legitimate company that uses a real person to grow your account,” etc. No. Just no. Instead, here are 3 methods of gaining new eyes on your account that I don’t hear experts talk about nearly enough. 1. You

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How to choose the right niche

Social Media / Lindsay

Learn about how creating an audience niche will help you stand out in a saturated market.

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What kind of Instagram account should you have?

Social Media / Lindsay

Many of us started using Instagram as an ordinary user. Maybe you didn’t even have a business on your radar when you started, but now you do. What’s the best way to move forward? What kind of account should you have? Should you have multiple accounts? Let me start by saying I don’t think there’s

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Non-spammy ways to start conversations on social media

Social Media / Lindsay

You’ve heard me and others say that the key to making sales on social media is in the DMs (private messages). I’m sure you just thought of that spammy friend from high school who hasn’t talked to you in years and keeps asking you to buy her shampoo. Sound familiar? For many online business owners,

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gift, new year's eve, congratulation

Gift Guide for Entrepreneurs

Social Media / Lindsay

Ring Light: https://amzn.to/3oJkzR8Backdrop: https://amzn.to/3njmyLr (Their shop has many other options on Amazon if you don’t like this specific one)Backdrop stand: https://amzn.to/3nmXxz2Canva Pro membership: https://www.canva.com/?irgwc=1…Gift card: Look up a local spa, restaurants, Massage Envy, etc.Cute wall decor: https://amzn.to/3nnoBhUPhone Clip Ring Light: https://amzn.to/3oP9b6e – there are a lot of brands that have very similar products. Just make sure to get one with adjustable dimmer settings.

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The best entrepreneurial ideas start small

Social Media / Lindsay

Shark Tank is one of my favorite shows for a number of reasons. Often times, entrepreneurs come in with groundbreaking, impressive inventions asking for huge investments. Other times, it’s something as simple as putting your face on a potato (Potato Parcel) or a Toilet Timer (Katamco), both of which secured a deal with a shark.

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How to hit your month-end goals early in network marketing

Social Media / Lindsay

We’ve all been there…you’re just a couple sales away from hitting your end-of-month goal. With 2 days to get it done, everyone seems to have gone quiet and your stress levels are rising by the minute. You can’t help but get frustrated that you waited until the last week to really focus in on your

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present, gift, box

6 Steps to Host a Successful & Stress-Free Black Friday Sale

Social Media / Lindsay

Black Friday is in just a few days – are you planning to host a sale? I know this has been a weird year. It feels like I’m getting a “IT’S BLACK FRIDAY NOW” email every day from a different brand, sometimes multiple per day. Here’s a great way to host a Black Friday sale exclusively

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Shadow banning…is it real?

Social Media / Lindsay

Shadow banning – it’s a fear many online business owners have if they use Instagram for marketing. While there has been conflicting information on whether it is real or not, I believe it is and have testimonials from users to prove it. Maybe you suspect it has happened to you! If you have a story

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5 Things to Avoid Doing on IG Stories

Social Media / Lindsay

Instagram Stories are a great way to give a behind-the-scenes look into your life and continue to build relationships with your followers. Even though you can share whatever you want on your stories, there are some best practices to keep the attention of your viewers. Here are 5 things you should avoid doing on Instagram

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