Pinterest is one of the most under utilized social media platforms, in my opinion. At least from my research, it seems that most businesses focus on Facebook and Instagram, leaving Pinterest as an afterthought. I used to be in this boat too, until recently. I’ve helped clients with their Pinterest strategy and saw firsthand their […]
Organic Pinterest marketing plan quick-start Read More »
Want to get started with affiliate marketing? Maybe you’re more familiar with the term “influencer.” Whatever you want to call it, it’s when you make money by sharing a product with your followers and they purchase as a result, earning you a commission. For many micro-influencers, this is how they make $$ on social media
Getting started with affiliate marketing & common mistakes Read More »
Instagram giveaway pages are a way to gain more followers quickly without the use of spammy robots. But do they actually pay off? The answer isn’t very clear. After much hesitation, I decided to participate in one of these giveaways. I wanted to see if they were legit, what the process was like, and if
Pros and Cons of Participating in an IG Giveaway Read More »
I think we can all agree that it’s creepy when we say something in a conversation and the next day we’re getting ads about it on social media, right? With social media security breaches and the general awareness that social media platforms are tracking you, have you ever wondered what exactly they know about you?
Control What Facebook Knows About You Read More »
Want the short answer? HECK YES! Now I’m sure you’re wondering how small is small? How? Let’s take these one at a time. The secret to monetizing a small following is creating relationships and one-on-one connections with those who do follow you. If you have a small following, you won’t be able to post about
Can You Monetize a Small Following? Read More »
“I don’t want to do XYZ because the market is too saturated.” Well, I have news for you…every market is saturated so that’s a bad excuse. If you’re a small fish in a big pond, there are other ways for you to make a name for yourself and stand out against the competition. 1- Video
How to stand out in a saturated market Read More »
Say what?! Yeah, I couldn’t believe it either, but it happened. I was featured on both Build Your Tribe and The Chalene Show, Apple Top 100 podcasts that I have been listening to for years! I got to share my business start-up story, how I got the courage to leave my 9-5, and our debt-free
I was featured on a Apple Top 100 Business Podcast Read More »
As soon as the government announced its plans to ban TikTok in the US, I couldn’t understand why people were freaking out over it. With a platform as successful as TikTok, it’s obvious that a different platform would swoop in on the opportunity. According to Adweek, TikTok generated “the most downloads for any app ever
Instagram Launches TikTok Competitor, “Reels” Read More »
I hope that title made you laugh…or maybe it didn’t because you fear that YOU are the boring person I am referring to. Either way, here are some quick tips that can help. Change up the TYPE of content you are posting. If you only do text + image posts, nothing else, you need to
5 Ways to Be Less Boring on Social Read More »
Facebook groups are a great way to build community among prospects and existing customers. However, what typically happens is a Facebook group starts off very strong, lots of new members, excitement, and activity. The longer the group exists, the activity starts to decline. Don’t worry, it’s not just you. This is very common but there
Tips to Boost Activity in Facebook Groups Read More »
While there’s no need to freak out if you’ve never backed up your pages, you should do it immediately. Why? Your social media page could be gone tomorrow. You just never know. I’ve heard stories and personally know people who woke up to a message saying their account was disabled. They didn’t do anything wrong.
How to back up your social media pages Read More »
I’m artistically challenged so Canva is my best friend when it comes to graphic design. However, when exporting an image either as JPG or PNG, it always posts a bit blurry to social media. I figured out a free solution to this problem – I hope this helps you too! Click the image to save to your
Quick Hack for Higher Quality Social Media Graphics Read More »
Influencer marketing is HUGE on social media. In case you are unfamiliar, influencer marketing, or affiliate marketing, is when a brand compensates an individual to promote a product or service. Typically, you can spot influencer marketing because the influencer will have a special promo code, like “Lindsay20” so the brand can track how many sales
New Rules for Influencer Marketing Coming Soon Read More »
Analytics explain how your social media content is performing. Does your audience like it? What post made them think about you longer? What generated action? Etc. They are an extremely powerful tool…if you know how sift through the info correctly. Each platform has different terminology for their analytics so let’s jump back to 3rd grade
Breaking Down Analytics Read More »
Making mistakes on social media is to be expected. Making mistakes is how you learn how to improve, right? But if I can ever help you avoid mistakes and make the path to “success” (however you define it), a bit easier, then I will! Let’s dive in. Mistake #1: Not setting clear expectations – Your
6 Common Social Media Mistakes (for business) Read More »
Technically, people under 13-years-old are not allowed to use Instagram, but that policy was never enforced. In the past, when someone signs up for Instagram, it didn’t ask for the user’s age. Until now! In an effort to create a “better user experience” and keep children safe on social media, Instagram requires users to enter
Instagram Enforces Age Restrictions Read More »
If you are currently doing do-it-yourself social media management, I have three quick tips to make it just a bit easier. Research and create saved hashtag lists Trying to think of hashtags seconds before you post a picture is not an effective use of hashtags or your time. Using hashtags effectively requires research. Set aside
Quick tips for easier social media management Read More »
Using social media stories is a great way to “hack” the algorithm because content shows up in chronological order. While it’s easy to share your latest post in your story, if you want to always be at the forefront of your audience’s mind, that isn’t enough. Best practice is to post 10 stories per day.
How to get unstuck from stories Read More »
Typically when social platforms get new updates, people freak out and their initial reaction is to hate it because we don’t like unexpected change. But so far, the new Instagram update is being very well received. None of the changes were too noticeable, but overall, I can already say that I am a fan.
Instagram Update: October 2019 Read More »
I tend to talk a lot about what to do on social media so it’s time for a what not to do. Stop overthinking and over editing every post With every time you re-write a post, it loses personality. Here’s the truth: people will notice if you have errors in your grammar and punctuation, but other than
3 Things to stop doing on social Read More »
When news broke out that Instagram was testing hiding likes in other countries, I think every social media manager’s reaction was a combination of shock and panic. But the more I thought about it and saw the new look, I actually CAN’T WAIT for this test to hit the United States. Let me explain… If
Instagram hiding likes? Read More »
Pinterest has traditionally been known as a place where women get recipes, outfit ideas, home decor, etc. Maybe you have been an avid pinner but never thought of it as a place to promote your content. I don’t recommend this for everyone, but if you have a blog in place, Pinterest is something you want
Get more blog views with Pinterest Read More »
If anyone knows that social media can be stressful, it’s me. There are so many factors to consider when you’re managing so many social media accounts for businesses other than your own? It takes a lot out of you. Here are my best tips for managing the high-maintenance world of social media. Outsource it There
How to handle social media stress Read More »
I was inspired to write this post because the venue where David and I got married went bankrupt and closed earlier this year. Out of curiosity, I did a Facebook search to see what they did with the page, and it was gone completely. Obviously I was sad for personal reasons because it’s like the
Social media if you’re rebranding or closing the business Read More »
On social media, especially Instagram, taking great photos can make your break your account. There was a time when I saw these beautifully curated accounts and thought, “What do they have that I don’t?” Well, friends, I have some answers proven to work for you. Presets – A preset is a photo filter or “look” that
How to upgrade your photo game Read More »
There are a few things that affect your engagement on social media. While it’s easier to blame the algorithm because clearly it’s NOT your amazing content, right? Sorry to bring some bad news, but it very well might be you…not to worry, we can fix that. Your content cannot be self-serving If you are trying to serve
What to do if your engagement declines Read More »
Hashtags can be an incredibly important tool in achieving a broader social media reach, but could be inefficient if they are not used properly. Have you ever wondered when to use hashtags? What hashtags should you use? Have no fear! I can help.