I was working with a client who needs to grow their email list in preparation for a product launch, but their prior efforts had fallen flat. Hence, why they came to me for help.
It didn’t take me long to see room for improvement. Consumers have gotten smarter and marketing has to change to keep people interested. When marketing becomes predictable, your message becomes white noise.
By listening to experts on this topic and testing it in my own business, the traditional model of social media to email list to nurture sequence to sale is losing its effectiveness. Maybe you’re noticing this too and your list might be growing but your open rates are going down because it’s growing with junk emails.
I am not saying freebies and email marketing don’t work anymore. I don’t believe that’s the case at all, but I do think that if you are marketing with the intent to sell at the end of a nurture sequence, you might be overcomplicating it which in turn means more time spent working and not much revenue to show for it.
What if you over simplified things for both you and the consumer? What if you were super transparent with what you offer, how it would benefit them, and the cost and got hyper specific on your targeting?
For example: social media ad to sales page to routine emails to upsell
Another example: social media ad to email list opt-in freebie to sales page
One more example: social media ad to email list opt-in freebie and then PUT the freebie ON the sales page
If you have their attention, make the most of it and present an offer that they would love. You can guarantee their attention right then and there but you can’t guarantee their attention later.
The first month I tried this new method, my passive revenue increased dramatically and it was less work on me to set up.
If you’re curious about what this might look like in your business and want my help to get there, schedule a coaching call with me and in just 1-hour, you will leave with a step-by-step action plan to get your product off the ground in less than a week.