Have you ever been to a restaurant with a huge menu and overwhelmed with all of the choices? That same feeling can happen on social media. You might not notice it as the restaurant-owner, but your customer does. In this analogy, your social media page is the restaurant. Your posts are the food, and your followers are the customers.
What often happens is the seller promotes too many products at once. One day they are talking about their face serum. The next day they talk about their protein powder. The day after that they post about the makeup line. While you might know your products like the back of your hand, for a new viewer, it gets confusing. What is the company again? Are they a skincare brand? Makeup? Fitness supplements?
If we go back to the restaurant analogy, have you ever been to a place that serves different cuisines? Cheesecake Factory is a good example of this. I’d personally prefer a restaurant that does one cuisine really well rather than offering a bunch of them to appeal to a broad audience. Most of the time, the product suffers because of it.
While I understand that for those in network marketing, you can’t decide what your company sells, but you can decide what you promote. So even if the company does sell makeup, skincare, essential oils, and fitness supplements, that doesn’t mean you have to promote all of them. Pick one or two and stick with those. Every time you post, you build brand awareness and product memory. What do you want your followers to remember? Ultimately, what they remember is what they will come back to you for when that product solves their problem.
So what are you supposed to do then? Never talk about some products? Definitely not. This is where having a marketing calendar can be really helpful. Plan out a couple products to talk about each month or even quarterly and then swap out the products from time to time. You can also plan this around product launches. If something new and exciting is coming out, promote complimentary products leading up to it.
Remember that it’s rare for someone to buy something the first time they are introduced to it. So if you aren’t getting a lot of interest on your first post of a product, keep sharing. The magic number used to be that it takes 7-8 “touches” (aka exposure) to a product for someone to buy it.
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