Hashtags are one of the most effective ways of attracting your ideal audience to your page. It tells Instagram where to put your content. As people follow the hashtag’s feed or search by hashtag, they will see your post. There is a right and wrong way to do this. Unfortunately, I see the wrong way done all the time.
Here’s an example
Plexus is a gut health and wellness company. They offer a variety of supplements but their most popular product bundle is the “Triplex.” If you are a Plexus Ambassador and use the hashtag #PlexusTriplex or #PlexusAmbassador under your post, you are going to reach people who are already familiar with Plexus/existing customers or are ambassadors themselves. People like that aren’t prospects for you. It’s pretty unlikely that someone who has never heard of Plexus would search for that hashtag, right?
Instead, what if you used the hashtags #guthealth or #guthealthtips. Now when someone is looking for gut health help, they see your post about Plexus, go to your page, learn more, and become a customer.
Here are a few more examples:
(Beachbody Coach) Bad Examples- #Beachbodycoach #Shakeology #Beachbodyworkout
(Beachbody Coach) Good Examples- #easyhomefitness #superfoods #cleanprotein
(Monat Market Partner) Bad Examples- #monathair #monatvip
(Monat Market Partner) Good Examples- #naturalhaircare #nontoxichaircare
These examples showcase how you can still use a niche hashtag to find your ideal client without giving away what company you are with or attracting people who already use the product.