How to reconcile a customer’s unmet expectation
I was inspired to write this blog after receiving an email from a customer. She shared that one of my products didn’t meet her expectations. No matter how hard you try to to communicate the value of your product, there is always room for improvement. I wasn’t offended by her email at all. I welcome […]
10 Small Ways to Save Time on Social Media
If you use the screen time feature on your phone, it can be alarming getting your report on Sunday morning and thinking, “How is it possible that I spent 4+ hours per day on this little device?!” While it’s very possible that you spend the majority of your time off of social media (for example, […]
Oversimplification is the future of online marketing
I was working with a client who needs to grow their email list in preparation for a product launch, but their prior efforts had fallen flat. Hence, why they came to me for help. It didn’t take me long to see room for improvement. Consumers have gotten smarter and marketing has to change to keep […]
Social Selling Secret: Show Your Face More
Did you know that your face will help you make sales? I’m totally serious! If you are posting every day but it’s of “stuff” like your home, food, family, etc. and not YOU, that’s a problem. Showing your face significantly increases trust between you and your followers. Think about it – how many times do […]
Non-spammy ways to start conversations on social media
You’ve heard me and others say that the key to making sales on social media is in the DMs (private messages). I’m sure you just thought of that spammy friend from high school who hasn’t talked to you in years and keeps asking you to buy her shampoo. Sound familiar? For many online business owners, […]
Can You Monetize a Small Following?
Want the short answer? HECK YES! Now I’m sure you’re wondering how small is small? How? Let’s take these one at a time. The secret to monetizing a small following is creating relationships and one-on-one connections with those who do follow you. If you have a small following, you won’t be able to post about […]
5 Ways to Be Less Boring on Social
I hope that title made you laugh…or maybe it didn’t because you fear that YOU are the boring person I am referring to. Either way, here are some quick tips that can help. Change up the TYPE of content you are posting. If you only do text + image posts, nothing else, you need to […]
Quick Hack for Higher Quality Social Media Graphics
I’m artistically challenged so Canva is my best friend when it comes to graphic design. However, when exporting an image either as JPG or PNG, it always posts a bit blurry to social media. I figured out a free solution to this problem – I hope this helps you too! Click the image to save to your […]
6 Common Social Media Mistakes (for business)
Making mistakes on social media is to be expected. Making mistakes is how you learn how to improve, right? But if I can ever help you avoid mistakes and make the path to “success” (however you define it), a bit easier, then I will! Let’s dive in. Mistake #1: Not setting clear expectations – Your […]
Quick tips for easier social media management
If you are currently doing do-it-yourself social media management, I have three quick tips to make it just a bit easier. Research and create saved hashtag lists Trying to think of hashtags seconds before you post a picture is not an effective use of hashtags or your time. Using hashtags effectively requires research. Set aside […]
