How to get unstuck from stories

Using social media stories is a great way to “hack” the algorithm because content shows up in chronological order. While it’s easy to share your latest post in your story, if you want to always be at the forefront of your audience’s mind, that isn’t enough. Best practice is to post 10 stories per day. […]
Instagram Update: October 2019

Typically when social platforms get new updates, people freak out and their initial reaction is to hate it because we don’t like unexpected change. But so far, the new Instagram update is being very well received. None of the changes were too noticeable, but overall, I can already say that I am a fan.
3 Things to stop doing on social

I tend to talk a lot about what to do on social media so it’s time for a what not to do. Stop overthinking and over editing every post With every time you re-write a post, it loses personality. Here’s the truth: people will notice if you have errors in your grammar and punctuation, but other than […]
Instagram hiding likes?

When news broke out that Instagram was testing hiding likes in other countries, I think every social media manager’s reaction was a combination of shock and panic. But the more I thought about it and saw the new look, I actually CAN’T WAIT for this test to hit the United States. Let me explain… If […]
Social media if you’re rebranding or closing the business

I was inspired to write this post because the venue where David and I got married went bankrupt and closed earlier this year. Out of curiosity, I did a Facebook search to see what they did with the page, and it was gone completely. Obviously I was sad for personal reasons because it’s like the […]
What to do if your engagement declines

There are a few things that affect your engagement on social media. While it’s easier to blame the algorithm because clearly it’s NOT your amazing content, right? Sorry to bring some bad news, but it very well might be you…not to worry, we can fix that. Your content cannot be self-serving If you are trying to serve […]
Hashtag 101

Hashtags can be an incredibly important tool in achieving a broader social media reach, but could be inefficient if they are not used properly. Have you ever wondered when to use hashtags? What hashtags should you use? Have no fear! I can help.